Presented by: SRC-Logo

Cost: $150 for the series, or $50 per presentation.

 

Second Revolution Communications is pleased to host this presentation series that builds your organization’s marketing and communication capacity so you can maximize its public engagement and fundraising activities.

Each workshop will provide you with valuable insights and the practical skills you’ll need to create and implement communication strategies that successfully meet your organizational objectives. This series is essential for communications staff, subject matter experts, and program leads who are involved in planning programs, executing communications plans, and crafting messages for the public.

For your convenience we have structured the four presentations over a consecutive two-day period.

Strategic Communications

Wednesday, September 14, 2016
12:30 pm to 2:30 pm

The term “strategic communications” relates to the process by which organizations infuse their communications efforts with an overarching agenda and a goal-focused master plan which involves promoting the brand of an organization and urging people to do specific actions. In this workshop, you’ll learn the HOWs and WHYs of strategic communications, understand (and convey) the value that these types of efforts can deliver to your organization, and begin managing current and future communications challenges within your organization, be it donor engagement efforts or building PR support for a new research report or campaign.

Designing a Better Brand

Wednesday, September 14, 2016
3:00 pm to 5:00 pm

A great brand is instantly recognizable and respected, conveys what is special about your organization, and helps open doors and facilitate growth by virtue of its power to transform issues and lives. Its strength is derived from the goodwill and name recognition it has earned over time, and the emotional connection it creates with those who come into contact with it. This translates into greater volunteer, staff and supporter alignment with the organization’s mandate, increased fundraising opportunities and enhanced market positioning.

In this workshop, you’ll learn how to go about building your brand. From developing the basics of your corporate identity to extending it into fundraising and communication activities, we’ll share insights into the experiences and lessons-learned from other non-profits who have built successful brands.

Engineering Effective Events

Thursday, September 15, 2016
8:30 am to 10:30 am

Event marketing strategies leave a lasting, brand-focused impression by grabbing the attention of a group of people gathered together, creating a sense of belonging and community and forwarding your organization’s mandate. If executed professionally and successfully, event marketing will provide attendees (partners, donors and supporters) with an experience that will resonate in their minds for months, if not years, to come.

In this workshop, you’ll learn how to turn your event into the must-attend occasion on your community’s social calendar while adding significant value to your brand, operations and bottom line. We’ll use case studies to run you through developing the initial concept, thematic devices, venue, MC and speakers, entertainment, food, venue decoration, audio/video, set-up and teardown and attendee (and sponsor) follow-up.

Driving Digital Developments

Thursday, September 15, 2016
11:00 am to 1:00 pm

Digital brand engagement places a key focus on communication via the web and email. In this workshop, you’ll learn the difference between Digital Marketing and Digital Brand Engagement, and learn the tools to use for maximizing your results. Key areas of focus include electronic outreach campaigns and best practices, choosing the right social media mix for your organization and growing your supporter base through online engagement.

 

Registration Information

Registration is now closed.