If you have inquiries or would like to access a recording, please contact victor@sustainabilitynetwork.ca.
*All recordings are available for 60 days.
Cost: $90 for the series
Dates: September 13, 22, 29, 2022
Times: 1:00 - 2:00 PM ET
How the System Works and How to Work the System II is a three-part series of online webinars focused on the principles, practices, skills, tactics and strategies of effective public-policy advocacy in Canada today.
Developed and presented by Sean Moore, a semi-retired, forty-year veteran of organized public-policy advocacy and Principal of Advocacy School, the series will comprise three online one-hour virtual workshops through Zoom Meetings with all cameras enabled. Each session will include a “moderately interactive”25-35minute presentation, followed by a 25-30 minute Q&A and discussion component.
Sessions will be recorded and available on a restricted-access basis for registered users for up to sixty days.
Sept 13, 1:00 - 2:00 PM ET
This is an overview webinar on effective advocacy and lobbying for individuals and organizations who want to learn more about how to organize one’s time,resources and issue management to legitimately influence decisions of government at federal, provincial or local levels. It’s also a prism through which we may consider an existing approach or strategy that’s not working.
Themes include:
- Six most common reasons organizations fail in their advocacy
- “How the ‘system’ works” – common key features of political and government decision-making
- “How to work the system” – practical tips to maximize effectiveness
- The many sounds of “no” – dealing with resistance
- Developing an advocacy strategy and plan – quick overview, including templates
Sept 22, 1:00 - 2:00 PM ET
This webinar provides guidance for both novice and seasoned advocacy veterans on how to identify and locate the individuals, organizations, processes and influences which have the potential for influencing the policy outcomes associated with your key advocacy issues.
Themes Include:
- The scope of a mapping exercise – government, media, other stakeholders
- Key steps and tools in a mapping process
- Building – or expanding – your “key contact list”
- Link to “strategic inquiry,” “policy engagement” and advocacy strategy-development
Sept 29, 1:00 - 2:00 PM ET
Strategic Inquiry is a webinar designed to guide you through a quick, efficient process of exploring and assessing the political and public policy environment before launching an attempt to try to influence a decision by political or bureaucratic decision-makers in Government.
Themes addressed include:
- Why “strategic inquiry”?
- The central importance of getting to the right “ask”
- The elements of “persuasion”
- What a “strategic inquiry” looks like and what it should produce
- How to get started
About the Presenter
Sean Moore is Founder and Principal of Advocacy School and one of Canada’s most experienced practitioners, writers, and teachers on public-policy advocacy. He has more than 30 years’ experience in public-policy and advocacy related to local, provincial/state and federal government affairs in Canada and the United States.
Sean is a former Partner and Public-Policy Advisor of the national law firm Gowling Lafleur Henderson LLP, a former President of what was then Canada’s largest government relations consulting firm and a Vice-President of a Washington, DC-based public-policy research and consulting company.
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