Supercharge Your Purpose – Communications Training Webinars that Drive Organizational Success:
Engaging Email Campaigns
Thursday, March 28, 2019
1:00 pm to 2:30 pm Eastern Time
*All those who register for the webinar will receive a link to a recording of the session within 24 hours after the webinar ends.
Email outreach remains one of the most vital communications tools available to organizations for successful campaigns and development efforts. Effective email outreach depends on communication strategy, copywriting, layout and design, technical delivery platforms, testing and analysis, and best practices. With proper execution, email outreach consistently delivers one of the highest returns on communications investment.
In this webinar, you’ll explore a number of email design and messaging case studies, and compare some of the major email service providers and their technical offerings. You’ll learn the importance of list segmentation, integrating contact relationship management (CRM) systems, personalization of emails, and automated email series messaging. You’ll also learn how to improve your email communications through consistent metrics analysis and A/B testing.
Second Revolution Communications is pleased to host this webinar for those with beginner to intermediate knowledge. It will build your organization’s marketing and communication capacity to maximize your public engagement and fundraising activities.
This webinar provides you with valuable insights and practical skills to create and implement communication strategies that successfully meet your organizational objectives. They are essential training for communications staff, subject matter experts, and program leads who are involved in planning programs, developing and executing communications plans, and crafting messages for the public.