If you have inquiries or would like to access a recording, please contact victor@sustainabilitynetwork.ca.
*All recordings are available for 60 days.
Dates: November 13, 15, 20, 22, 27 and 29
This seminar series is ideal for new fundraisers, part-time fundraisers, and those who work in small fundraising shops.
Mikhael's mentor once said, “Fundraising is easy, but you have to get the basics right.” He's not sure fundraising is ever easy, but it is absolutely crucial to get the basics right. And that is what this seminar series is all about.
Over six weeks, we will focus on the essentials of fundraising. We will explore the fundamental principles of effective fundraising, review the most common forms of fundraising, and learn how to grow your fundraising results.
In addition to six 90-minute interactive webinars, you will receive six resource manuals containing checklists, templates, and step-by-step guides.
Learning outcomes:
By the end of this seminar series, participants will understand:
1. Current trends in fundraising and how they impact fundraising practice
2. Fundraising ethics and fundamental principles
3. How to effectively ask individuals for major gifts
4. How to use direct marketing techniques to grow a strong base of support
5. The practices of effective grant writers
6. How to organize successful and cost-effective special events
7. How to generate revenue and awareness through online fundraising
8. How to structure a fundraising program that will generate results and maximize return on investment
Session 1: Fundamental Concepts
This week is about learning the foundations of effective fundraising practice. Participants learn the fundamentals of fundraising ethics. Participants explore case studies and real-world examples that introduce the essential concepts that drive effective fundraising.
Session 2: Major Gift Fundraising
This session introduces the essential practices of effective major gift fundraising. Participants learn how to identify, cultivate, solicit, and steward major gift prospects. Participants learn the essentials of making face-to-face asks and how to deal with rejection. Whether your organization defines a major gift as $500 or $25,000, this session will help you will understand how to successfully ask for major gifts and grow your fundraising program.
Session 3: Direct Response Fundraising
This session introduces the essential practices of effective direct response fundraising. Participants learn about the most common forms of direct response fundraising, including direct mail, email, and telemarketing. Participants learn how to identify, cultivate, solicit, and steward direct response prospects. Participants learn how to write effective appeal and stewardship letters. Finally, they learn when and how to work with external direct response vendors.
Session 4: Grant Writing
This session introduces the essential practices of effective grant wiring. Participants learn how to research and identify philanthropic foundations. They learn how to cultivate, solicit, and steward foundation funders. Participants learn how to organize your grant writing program. Finally, participants learn how to write effective letters of inquiry and grant proposals.
Session 5: Special Events and Online Giving
This session is about rounding out the portfolio of fundraising tools. Participants learn the essentials of cost-effective special events. They learn how to organize fundraising events that raise revenue without burning-out staff and volunteers. Participants also learn about the evolving world of online fundraising, including crowdfunding, social media, and virtual events.
Session 6: Putting It All Together
This session shifts the focus from fundraising techniques to the essential of fundraising planning. Participants learn how to identify the unique fundraising needs of your organization. They learn how to combine fundraising techniques into effective fundraising programs that grow revenue, awareness, and participation. Participants learn how to craft fundraising plans that your board will approve and support. Finally, they learn how to measure and report fundraising results.
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