OLIVIA CHOW OF THE INSTITUTE FOR CHANGE LEADERS: TRAINING ORGANIZERS TO BUILD MOVEMENTS - SESSION 2: DEEP CANVASSING
April 7 from 1:00-2:00 PM EST

Do you have a desire to step up and fight for a better, fairer, more just world?

The Institute for Change Leaders (ICL) teaches the skills that organizers, activists and campaigners need to win social change. The core curriculum comes from Marshall Ganz, a Harvard professor who codified the relationship-building organizational framework they teach. The fundamentals of community organizing focuses on five key leadership practices: telling stories, building relationships, structuring teams, strategizing, and acting.

Check out the second of two webinars with Olivia Chow: Deep Canvassing

Learn:

  • The difference between traditional and deep canvassing.
  • The best practices when it comes to canvassing, especially around an issue during an election.
  • Deep canvases are candid, two-way conversations where you ask people to share their relevant, emotionally significant experiences and reflect on them aloud.
  • In 2020 in the American election, 37,000 volunteers held more than 290,000 phone conversations in swing states and Georgia. These canvassers moved voters by more than 48 percent. In Georgia, the persuasion rate was more than 58 percent.

Presentation Slides